The annual gathering in North Texas serves as a focal point for independent publishers, artists, designers, and enthusiasts interested in printed matter as an art form. It provides a platform for the display and sale of artist books, zines, monographs, catalogs, and other printed ephemera, often showcasing works that push the boundaries of traditional publishing.
This event fosters community and provides crucial support for emerging and established artists working in print. Its benefits extend beyond the purely commercial, creating opportunities for networking, collaboration, and critical engagement with the ideas presented within the publications. Its emergence reflects a broader interest in the democratization of publishing and a resurgence of appreciation for tangible art objects.