The phrase refers to the desire to acquire, without cost, a digital version of a self-help or personal development guide. Such a guide would theoretically outline a process involving seven distinct actions intended to help individuals realize their goals or desires. The implied product is a book, distributed in Portable Document Format, and the intention is to obtain it without payment.
The popularity of seeking this type of resource likely stems from the increasing interest in self-improvement, combined with the convenience and accessibility of digital books. Many individuals find the promise of a structured, step-by-step approach appealing for personal growth. The appeal is further amplified by the desire to access this knowledge freely, reflecting a trend towards free online resources and a reluctance to pay for potentially unverified or ineffective self-help materials. The historical context involves the rise of both self-help publishing and digital piracy.