The annual event, held in the Bay Area, focuses on printed material related to visual arts. This includes artist books, art catalogs, monographs, periodicals, and zines, often featuring both established publishers and independent artists showcasing their work.
The gathering provides a platform for exposure, sales, and community building within the art and publishing sectors. Its significance lies in its role as a locus for the dissemination of artistic ideas and a venue for discovering emerging talent, while also preserving the relevance of physical media in an increasingly digital landscape. Historically, such events have fostered innovation and collaboration within the arts, offering a vital counterpoint to mainstream art institutions.