The phrase identifies creators of artist’s books whose artwork is available for purchase at prices less than ten thousand currency units, typically US dollars. This segment of the art market includes emerging artists, established creators offering accessible pieces, and limited edition works designed for wider consumption.
This price point allows access to original artwork for a broader audience, including new collectors and institutions with budgetary constraints. Historically, artist’s books have often been perceived as exclusive and expensive. However, this category fosters a more democratic approach to collecting and engaging with this unique art form, promoting wider appreciation and supporting artists at various stages of their careers.